“Join the train or be left behind,” Nosa tells Omotola

In a frank Instagram video clip, actor Nosa Rex delivered a blunt message to Nollywood stars: embrace dance as a tool for promoting movies or risk being left behind.

“Most of you don’t know how these things work,” Nosa said. “Dancing doesn’t sell your movie by itself, but it holds your viewers, engages them, entertains them while they get your message, and makes them share it. Normal announcements just won’t cut it anymore. Our old strategies are gone!”

He pointed to colleagues who have successfully used dance to promote their projects.

“Funke Akindele has led the part of dancing and made billions yet you say you don’t want to dance? YOU DEY PLAY! Toyin Abraham, when she started dancing, looked funny, but she joined the billion gang. This is because she danced.”

Nosa emphasized that following proven patterns is key. “The dancing isn’t what gives the result it’s the pattern. Until you create your own pattern, don’t judge the pattern that works. Follow it, adapt it, succeed.”

He also addressed the generational divide, referencing veterans like Omotola Jalade-Ekeinde.

“She says it’s not professional to dance she is right, it’s not professional in her time. But mama, this is not how it is now. Move with the train. Your movie is coming out March 6, and this is how it works today.”

Closing with his signature humor, Nosa warned: “If God gives me money to make a cinema movie, Nna, we’ll have problems I will twerk more than strippers.

Omo sexy, you are supposed to even call Funke, ask her how she does it, then we’ll dance for your movie. Join the moving train!”

Nosa Rex’s blunt Instagram clip serves as a wake-up call to Nollywood: adapt or risk being left behind in an era where entertainment and engagement go hand in hand.