BamBam reveals her decision to join BBNaija

BBNaija star, BamBam, has revealed that her decision to participate in the reality TV show was driven by a desire to gain more visibility as a trained actor.

In an interview with Saturday Beats, BamBam explained, “One of the major reasons I went into the Big Brother show was because I needed more visibility as a professionally trained actor.” As a graduate of the Royal Arts Academy, she highlighted the challenges of standing out in the saturated film industry. “It’s not easy to stand out in this industry as a filmmaker because it is very saturated. So, yes, going for a show like Big Brother gives you an unfair advantage over other people,” she admitted.

BamBam addressed the misconception that reality TV stars prioritize fame over talent, stating, “What makes brands come to you is because you are famous. Brands will not want to identify with anybody who does not have great engagement on their social media platforms. So, the social media platform is literally your work tool that makes brands want to work with you.”

The actress also shared insights into the economic challenges in Nigeria, comparing her current earnings from endorsements to her previous career as a microbiologist. “With what I get from endorsements, if I had a regular paying job, that money would not sustain my lifestyle monthly. How much are they paying microbiologists in general hospitals today? Even if it is a private hospital, what is the highest that they can pay?” she asked.

While expressing gratitude for the opportunities her fame has given her, BamBam acknowledged the struggle of being typecast solely as a reality TV star.

She concluded with advice for others navigating the industry, stating, “You have to put in the work and trust God to provide you with opportunities where you can showcase yourself beyond just being a reality TV star. It’s only time and maximising opportunities.”