It appears Adidas is trying to make up for its slow response to cutting business ties with Kanye West following his antisemitic tirade last year.
The German athletic apparel and footwear corporation, which is the largest sportswear manufacturer in Europe, has decided to donate a portion of its upcoming profits from its Yeezy products to the Anti-Defamation League and other charities ‘working to combat discrimination and hate, including racism and antisemitism.’
TMZ is reporting the company is expected to start selling off the remainder of its Yeezy sneakers and other inventory items within days, which will mark the first time consumers can buy Yeezy products since October 25, when Adidas broke off business ties with the rapper and entrepreneur.
Adidas was criticized for not severing the partnership with West sooner, with some critics pointing out that he began his offensive rants and tirades on social media and in interviews several weeks earlier in October.
Adidas first partnered with the Atlanta native back in 2013, and the two sides would go on to broker a deal in 2016 that was described as the ‘most significant partnership ever created between a non-athlete and an athletic brand,’ according to USA Today.
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