YouTube says it will soon begin automatically detecting AI-generated content and adding labels to videos for viewers on the platform.
The Google-owned company announced Wednesday, May 27, that the move marks a shift away from its previous system, which relied on creators to disclose whether they used generative AI tools.
“If a creator doesn’t specify whether or not they used AI, but our systems detect significant photorealistic AI use, we will now automatically apply a label,” YouTube said in a blog post.
The platform first introduced AI disclosure rules in 2024, asking creators to flag content made with generative AI. Since then, AI technology has advanced rapidly, with tools like Google’s Veo 3.1 and ByteDance’s Seedance making highly realistic AI videos easier to create.
YouTube said creators will be able to appeal labels if they believe their videos were wrongly flagged. The company also stated that the labels will not affect how videos are recommended through its algorithm. Other platforms, including Spotify, have also started introducing automatic AI-content labelling as AI-generated images, videos and audio become increasingly common online.
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