The parent company of Facebook, Meta has intensified its campaign against inauthentic behaviour on its platforms, announcing the removal of over 10 million fake profiles
Aside that, about 500,000 spam accounts were also removed, all in the first six months of 2025.
The company said the move is part of a broader initiative to combat impersonation, fake engagement and content duplication — a strategy aimed at prioritising originality and ensuring that genuine creators are more visible across the platform.
Meta explained that accounts found to be reposting or recycling content without permission or meaningful edits will face consequences, including reduced reach and loss of access to monetisation tools.
“We’re making progress. In the first half of 2025, we took action on around 500,000 accounts engaged in spammy behaviour or fake engagement. We also removed about 10 million profiles impersonating large content producers,” Meta said in a blog post.
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