The 51-year-old rap billionaire broke the internet on Tuesday when his verified profile surfaced on Instagram. Naturally, in pure ‘Hot’ fashion, the Brooklyn native only honoured a single human being with a follow, his wife Beyonce Knowles-Carter.
In less than 24 hours, with only a single post and one Storey update, Jay-Z’s Instagram account surged with more than 1.4 million followers. At the moment — 2.3 million followers.
Owner of the platform, Mark Zuckerberg, made sure to honour Jay-Z’s membership with a wave emoji in the comments. Here’s is a list of celebrities and brands that fanned over Jay-Z joining Instagram:
Netflix (and all of their verified subsidiary accounts)
Adam Mosseri (Head of Instagram)
It can be reasonably assumed that the account will not be managed by the 51-year-old. If anything, the sole purpose of the verified profile may have been to promote The Harder They Fall, a Sean Bullitts-directed western film that premiered on Netflix on Wednesday.