Jay-Z joins marijuana company as brand strategist

Jay-Z joins marijuana company as brand strategist

Billionaire rapper Jay-Z is entering the fast-growing cannabis industry, taking a role with California company Caliva as a strategist.

Privately owned Caliva, formed in San Jose in 2015, said on Tuesday (Jul 9) that Jay-Z had entered a long-term partnership in which he will focus on outreach and the creative direction of the company.

The rapper, whose formal title with Caliva will be chief brand strategist, will also further his social justice efforts by increasing job training for former prisoners as well as fostering quality and fairness in the development of the legal marijuana industry, the company said in a statement.

“We want to create something amazing, have fun in the process, do good and bring people along the way,” the rapper said in a statement.

Idowu Babalola Photo
Idowu Babalola

Socially Not Social. IG & Twitter - @Idbragga

All author posts
Related Posts
Kobe Bryant and Gianna cause of death confirmed after tragic helicopter accident
Kobe Bryant and Gianna cause of death confirm...

The cause of death of NBA legend Kobe Bryant and his daughter Gianna has been confirmed by the LA...

Tonto Dikeh Alleges Death Threat Over Brand Affiliation
Tonto Dikeh Alleges Death Threat Over Brand A...

Tonto Dikeh, on Thursday, alleged that she had been receiving death threats since 2020 concerning her affiliation with a...

Chidinma Is The Definition Of Picture Perfect From Her Latest Photo Shoot
Chidinma Is The Definition Of Picture Perfect...

Music artiste Chidinma looks beautiful in her latest photos as she poses naturally and blends with the theme colors. Chidinma...

Write A Comments