D’banj Reveals The Reason Behind His Different Strategy As An Entrepreneur And It Is Insightful

Music artiste D’banj is revealing the real reason behind why he pursued music as a career. He said that poverty made him to think out of the box to create wealth, urging youths to follow suit.

D’banj said in Lagos on Wednesday at the 2018 Social Media Week (SMW) that Nigerian youths must go the extra mile, be creative and have a new perspective to be relevant and make wealth.

D’banj spoke on the topic: “Changing the Game: Artistes are leaders”.

The music star said that fame might not bring wealth but thinking out of the box will.

“The fear of being poor made me to think out of the box to create wealth for myself and remain relevant. Fame will not guarantee you money; fame will not give you wealth, but it can give you what you need if you channel it properly.

“Channeling your fame properly to create wealth is another advantage that stands you out,” D’banj said.

He said that it was high time artistes created brands for themselves and be ambassadors of their own brand.

Meanwhile, at the same event, Mr Uzoma Dozie, Managing Director, Diamond Bank Plc, said that the bank would invest in artistes if information and data available on their revenue flow would be available.

“What you do to inspire people and how you do it matter,” he said.