Nollywood veteran Omotola Jalade Ekeinde has spoken out against the growing trend of actors dancing on social media to promote their films.
“I’m sorry, I would not be doing the dancing. I’m very, very sorry. It’s just not me. I dance. I love to dance, I’m sure a lot of us love to dance,” she explained, emphasizing that while she enjoys dancing, she won’t do it as a marketing obligation.
She added, “I think the problem and the reason why a lot of people are kicking back at it is because you want to dance because you feel like it, not because you have to.”
Omotola stressed that professionalism matters:
“But when it becomes a chore, when it becomes, oh, this is what you have to do to even sell a movie, it’s not professional. I already did the project. You know, I should go around, you know, talk about the project, promote the project, and then let the people whose job it is to distribute and advertise handle that.”
She believes actors should focus on their craft, while marketing and distribution should be left to industry professionals.
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