Phyno shared insights into his decision to rap in his native Igbo dialect on the ‘In My Opinion’ podcast.
Initially influenced by Western emcees like Busta Rhymes, Jay-Z, 2Pac, and Biggie, Phyno started his career rapping in English. However, seeking uniqueness, he switched to Igbo.
His upbringing in a highlife-influenced neighborhood also shaped his decision. Phyno incorporates these influences into his music and visual identity, often wearing traditional Igbo attiree.
By embracing his heritage, Phyno has carved a niche in the global music scene, proudly showcasing Nigeria’s rich cultural diversity.
He said
“Growing up, I listened to emcees that were very lyrical like the Busta Rhymes, the Jay-Zs, the 2Pacs, the Biggies and the rest. I listened to everything. I had that Western influence in my music but then at some point in my life when I was still trying to find myself, I was rapping in English, too.
“But when I got to a point where I had to make a career out of this, I asked myself a simple question, “What am I going to sell to the world? If I go to the UK, will I sell English to them? They own English language.’ If I go to America right now, I am selling Igbo to them. That’s what it’s. So you have to sell something that they don’t have. I can’t come to your country and sell what you already have. But if I sell what you don’t have, it will be unique.
“I grew up in a highlife influenced neighbourhood. I make sure that I incorporate all the influences into my music and art. I have started wearing the Igbo traditional attire because I have to look different, I have to represent my culture.”
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