I rejected record labels for 10 years, Niniola reveals

Niniola Apata has opened up about her decision to remain independent for a decade, despite receiving multiple offers from record labels.

Speaking in a recent interview with Hip TV, the All Eyes On Me crooner explained that her choice was driven by a desire to protect her artistic freedom, especially with her unique sound—Afrohouse—a blend of African music, house beats, and her personal style.

Niniola revealed that at the time, Afrohouse was not a widely accepted genre, and she feared labels would force her to alter her music to fit commercial trends. Instead of signing a deal, she partnered with her former manager to launch their own label.

“Even over the years, some deals have come, but I haven’t been comfortable with them,” she added.

“I have been an independent artist for 10 years now, and it has its pros and cons,” she said. “After I released my debut single Ibadi in 2014, several record labels reached out, but I was skeptical because I didn’t want anyone to take away my creative freedom.”