I don’t work with alcohol, tobacco brands – IK Osakioduwa

TV personality IK Osakioduwa has revealed he turns down lucrative endorsement deals with alcohol and tobacco companies due to his faith and personal principles

In a recent interview on WithChude, he said his relationship with God guides how he portrays himself as a family-friendly brand.

“How I choose to portray myself in the public space as a family-friendly brand, all of that comes from my relationship with God,” he said.

“When you come closer to how we do business, you will find that we are never going to take money over principle”, he said.

IK disclosed that this stance has cost him significant financial opportunities, as these brands often offer high-paying deals.

“They are companies that we don’t work for. For instance, we won’t work for a tobacco brand. You won’t see us hosting alcohol brands or tobacco brands.

“Those choices are deliberate, I mean, we have lost a lot of money to it. That is where the money is. They make the most money, and I am not judging anybody who does,” he said.

“It’s not a sin to work with them — after all, Jesus turned water into wine. But I believe it’s a position God wanted me to take early in my career,” he said.

“In fact, the first big job that was going to pay me multiple millions was an alcohol deal.

According to him, God directed him early in his career to take a stand on this issue, and he has stuck to it despite tempting offers.