Okey Bakassi is worried about the message we send out with our criteria for picking brand ambassadors.
He was very vocal about the trend of many brands signing on brand ambassadors with openly questionable moral values.
He said this and much more while speaking on The Gist with Emmanuel Ugolee along side Sound Sultan, African China and a mental health doctor specialist who were not quiet about the subject of drugs, youth and the influence of entertainment.
Watch the clip below.
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